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Sainsbury's Car Insurance Relaunch

The supermarket / bank is to relaunch its car insurance product with a national TV advertising campaign

7th June 2005

Sainsbury's have announced a national TV advertising campaign to relaunch their car insurance offering, the first time that adverts have focussed exclusively on this product.

The supermarket / bank says that the market is the most competitive it's ever been, with £200m sector advertising to a market of over 18 million potential customers who actively shop around, obtaining multiple quotes before buying a policy.

According to research by independant company Consumer Intelligence, Sainsbury's Bank are consistently among the top 25% providers of competitive car insurance.

Read More: Sainsbury's Press Release

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