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Sainsbury's Withdraws Rewards Program

Sainsbury's Bank joins the growing list of card providers to end loyalty schemes

25th August 2005



Sainsbury's Bank have become the latest credit card issuer to withdraw a rewards program or cashback scheme.

Previously, customers could choose to receive 0.25% cashback or Nectar points when applying for a Sainsbury's Standard or Platinum card - this offer was withdrawn from promotional materials on Monday this week.

Financial informtion group Moneyfacts have published published a .pdf file giving details of other offers recently withdrawn, and speculates that card issuers are trying to cut expenses to cover the cost of balance transfer deals which are estimated to cost them up to £1bn a year.

A closer look at Sainsbury's credit card offerings would tend to support this view, as they have bucked the recent trend of introducing a balance transfer fee, which many issuers have used to recoup some of that £1bn.




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